Opportunity Information: Apply for EAPBJ 20 GR 001 EAP 051520
The U.S. Department of State, through the Public Affairs Section (PAS) of the U.S. Mission to China (Embassy Beijing and the Consulates General in Chengdu, Guangzhou, Shanghai, Shenyang, and Wuhan), is seeking proposals for public diplomacy programs that help Chinese audiences better understand U.S. foreign policy, American values, and U.S. culture. The opportunity is structured as an open, discretionary grant competition for organizations that can design and deliver activities aimed at public engagement in the People s Republic of China, with an emphasis on clear communication of U.S. perspectives and broader societal context.
Funding is expected to be awarded in multiple grants, with typical individual awards up to USD 50,000, while larger proposals may be considered up to an award ceiling of USD 150,000. The notice anticipates around 15 awards. The funding instrument is a grant, and the opportunity is listed under CFDA 19.040. The program was posted May 15, 2020, with an original application deadline of July 31, 2020.
In terms of what PAS is looking for, the strongest proposals are described as creative and partnership-driven. Preference is given to projects that either build on existing relationships between U.S. organizations and Chinese counterparts or create new partnerships that expand the capacity and reach of the organizations involved. A particularly important theme is sustainability: PAS is interested in programming that can establish lasting relationships, especially with communities that are harder for the U.S. Mission to engage directly because of barriers like geography or language. In other words, applicants that can credibly reach beyond the usual coastal or major-city audiences, or engage groups that are typically underrepresented in exchange programming, are positioned as especially responsive to the opportunity.
While the general objective is broad public understanding of the United States, the announcement identifies four priority policy areas that will receive preference in funding decisions. These include programs that support free, fair, and reciprocal trade and emphasize the importance of intellectual property protection; programs that strengthen the exchange of perspectives on East Asian regional security, with specific attention to countering nuclear weapons proliferation; programs that build understanding of the benefits of a free and open Indo-Pacific region; and programs that engage Chinese audiences on American values and civic life, which can include how U.S. communities function, how civic participation works, and how social and political principles are expressed in daily life.
The types of activities supported are intentionally flexible, allowing applicants to propose formats that fit their audiences and partnerships. Examples listed include lecture series, seminars, and workshops that highlight U.S. foreign policy goals or explain U.S. society, government, and values in an accessible way. The opportunity also welcomes performing arts programming that reflects the breadth of American performing arts, such as music, dance, and drama, particularly when it is designed to reach audiences that Mission China cannot easily access through traditional programming. In addition, PAS is open to educational initiatives that weave American foreign policy or values into classroom-based instruction or other structured educational outreach, suggesting that projects can range from public events to more curriculum-oriented engagement as long as the public diplomacy purpose is clear.
Overall, this grant opportunity is aimed at organizations capable of delivering well-designed, audience-appropriate engagement in China that advances mutual understanding while clearly communicating U.S. policy perspectives, civic values, and cultural expression. Competitive proposals are likely to be those that show strong local partnership networks, credible access to hard-to-reach communities, and programming designs that can outlast the grant period through ongoing relationships and institutional capacity building.Apply for EAPBJ 20 GR 001 EAP 051520
- The Department of State, U.S. Mission to China in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Public Diplomacy Programming in the People's Republic of China" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
- This funding opportunity was created on May 15, 2020.
- Applicants must submit their applications by Jul 31, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $150,000.00 in funding.
- The number of recipients for this funding is limited to 15 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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